Big news, Ruby Cup girlies! 🎉 Our brand-new range of period underwear, Fearless, is officially on pre-sale—designed for light flow to keep you comfy, confident, and leak-free, all while making a sustainable choice for your cycle. It gets better… Shop Fearless before the 10th of April and get 25% Off before it’s on sale!
We’re so excited to finally introduce Fearless—and because we know you’ve been eagerly waiting, we’re offering an exclusive pre-sale! 🚀✨
Right now, Fearless is on its way to us via sustainable sea freight and will arrive at our warehouse by April 10th. This means that orders placed during the pre-sale won’t ship immediately—delivery times will be longer as we wait for its arrival. But trust us, it’ll be worth the wait! 💖🌊
Why We’re Choosing Ships Over Planes
Did you know that air freight produces up to 47x more CO₂ emissions than shipping by sea? 🌍✈️ By choosing ocean freight for our Fearless range, we’re making a conscious effort to reduce our carbon footprint—without compromising on quality or timeline. We also believe in staying true to our brand; sustainability doesn’t stop at the product itself—it’s in every decision we make, right down to how we get it to you.
What to Expect from Fearless Period Underwear
We designed Fearless for those lighter days when you still want comfort, protection, and confidence—without the need for bulky pads or tampons. Whether it’s the last few days of your cycle, a naturally light flow, or just the desire for extra peace of mind any time of the month, Fearless has you covered.
Here’s what makes it special… ⬇️
✔️Low cut and lightweight: its simple design is perfect for lighter days without compromising on quality
✔️ Absorbent & leak-proof – Designed to keep you dry and confident, even when exercising or running
✔️ Available now for pre-sale: the first to get your hands on them for 25% off!
2% donations:
Back in 2013, we partnered with the Golden Girls Foundation to help create lasting change for disadvantaged girls in Kenya. What started as a mission to provide menstrual cups and education in Nairobi soon expanded to Masogo village in Kisumu, where our support helped establish a thriving learning centre.
Today, this school is a hub of growth and empowerment, supported by 11 dedicated teachers and 7 women mentors who guide and inspire young minds.
With the launch of our Ruby Life Underwear range, we’re taking that mission even further. 2% of every sale goes directly to the learning centre’s nursery, helping to shape the future for the next generation. Because education is power—and everyone deserves the opportunity to learn
Pre-Order Now & Join the Movement
By pre-ordering Fearless, you’re not just investing in game-changing period protection—you’re also supporting sustainable production and ethical shipping choices. And that? That’s a fearless move. 💪✨
But Be Quick!
Our 25% OFF deal won't last forever though, so be quick! Oh and just to add another little treat from us to you, the first 20 ORDERS will receive a FREE Fearless tote bag on us! Our tote bags are exclusive for the Fearless collection and we usually only give them out at events, but as we are super excited we want to give you guys the chance to get one too!
REMINDER: Fearless is currently making its way to us via sustainable sea freight and will arrive at our warehouse on April 10th. Once it’s here, we’ll start shipping out orders as quickly as possible! Delivery times will vary depending on your region, but we promise—it’ll be worth the wait.
🚢 Order now and be part of the first drop!
Your Fearless underwear is on its way (and maybe a cute tote) we can’t wait for you to try them.
Love Fearless? Or any previous products at Ruby Cup that you might have tried? Leave us a review on Trust pilot. We always love to hear from you and who knows you might even feature in our newsletters or social media!
