Woman holding a black Ruby Cup menstrual cup

Corporate Social Responsibility Initiatives

With Ruby Cup

Develop your Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) Goals with Ruby Cup!

We love partnering with businesses that share our passion for period equity. Join our CSR programme and learn how easily you can support your employees, those experiencing period poverty, and our planet.

Contact Us

Everyone deserves great period products:

Making a positive difference is easier than ever 

Businesses have the power to drive real change.

Our Corporate Social Responsibility (CSR) programme helps companies support their employees with high-quality and long-lasting period products that are kind to their bodies and our planet while helping those struggling with period poverty.

Why Join Our CSR Program?

  • Care for your team

    Provide your employees with high-quality, sustainable period products that offer daily comfort and cost savings. This support fosters a positive workplace culture while strengthening your brand’s reputation.

  • Help others

    For every reusable product menstrual cup or period panty you buy for your team, we will match your purchase with donated products and funds to those without access to safe period products. 

  • Sustainable Solutions

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

How it works

  • Gift your employees Ruby Cup period cups or period underwear. When purchasing 20 or more products for your employees, we will offer you a 50% discount on our retail price and free shipping within the UK.

  • We will donate on behalf of your company. We will donate as many cups as you purchase, and 2% of the revenue generated by the underwear to our nursery in Kenya. Read more about our donation program here. If you already support an NGO and you wish to donate to them, we can do that too.

    OR

  • Donate cups and period underwear – If you prefer, you can just support one of our partners NGOs, or one of your choice, by donating period products to them.

Case Studies

Ahmad Tea

King's Award for Enterprise in Sustainable Development winner Ahmad Tea has provided Ruby Cup for 2000 employees in Kenya.

Ahmad Tea has funded the distribution of Ruby Cups and the delivery of educational workshops in  Kenyan tea gardens and schools. The cups are given out during a two-hour educational workshop where the women learn about menstrual care, reproductive health, as well as how to use their new cup.

All participants are invited to attend follow-up workshops to ask questions and receive support. After six months, women can become “cup ladies” and share their positive experiences in using the cups within their local communities.

Popcorn

Popcorn is an all-female PR company. In 2025 they joined our CSR program and sent all their employees a reusable period care product and made a donation on their behalf.

This included Ruby Cups and period underwear.

‘I’ve been thinking about period knickers for a while. Having a pre-teen daughter at home, is something that has been largely on my radar lately. Having just seen these, the quality and the feel, they look amazing, and it’s nice to know that they’re supporting someone back.’

‘I’m trying to be more mindful about the [period] products that I use, so I’m really excited to try Ruby Cup. I’m also really passionate about the Buy One Give One program’

‘I’m excited to try period pants. I think they will be great for when I sleep as well. I also love Ruby Cup and what they’re doing to alleviate period poverty, and I’m very excited to be a part of their mission.’