Buy one, Give one

Everyone deserves the freedom to flow through life without limits.

Where we give

Our Buy One, Give One initiative started in 2012, bringing period cups to girls at schools in East Africa.

Fastforward to today, and thanks to our amazing Ruby Community and dedicated partners, we’ve donated over 150,000 period cups worldwide. And we’re not stopping there.

By choosing Ruby Cup, you’re doing way more than donating a cup. You’re literally opening the door to education, confidence and conversations that break down barriers and give our communities the tools they need to own their period health. Pretty neat, right?

How it works

In too many countries, periods are still a taboo topic, leaving many teenagers with no idea what’s happening to their bodies when they start their periods.

This is not okay. This is where real change is needed to break barriers.

Donating a cup was just the beginning for us. We know that real change comes with continuous education and support. That’s why we work closely with our partners to offer workshops, follow-ups, peer mentorship, and our Ruby Cup Champions programme.

All so every person who gets a cup, knows how to use it with confidence. It’s that simple. And why should we settle for anything less? Everyone deserves great period products, no exceptions.

Creating change through choice

Ruby Cup's Five Values

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The choice is yours
Break barriers, build change, rewrite rules.
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Your period, sustainably
Pick zero waste, premium products that let flow with freedom
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You caring beyond
Directly impact real global change with every purchase you make
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Falling in love with your body
Periods and all, you deserve to feel at home in your body

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Ruby Cup

Where it all started – our Buy One, Give One initiative that’s helped us donate over 150,000 cups around the world. The premise is as simple as it sounds: buy a Ruby Cup and we’ll donate one to someone who needs it. Already have a Ruby Cup? There’s also the option to donate a cup without buying one.

Shop Ruby Cup

Ruby Cup Period Underwear

For every sale of our Flow Freedom period pants, we proudly donate 2% of the revenue to our Learning Centre nursery based in Kisumu, Kenya. We built the nursery with our long time partners, Golden Girls Foundation, to support and nurture young minds and inspire a love for learning.

Shop Flow Freedom

Impact Report

Periods for the people

When we say choosing Ruby Cup creates real change, we mean it.
We receive lots of lovely letters from the girls and women we donate our cups to. Your simple switch can make a huge difference for someone that needs it most – read all about it…
Ready to help us break barriers and build change? Join the Ruby revolution by switching to our reusable alternatives.

Count me in

If you’d like to become part of the Ruby Cup revolution, make the switch to a menstrual cup and Buy One, Give One now!

Join us

Good to know

What happens to the donated cup if I make use of the Money Back Guarantee?

In short, if you switch size, you still paid for a Ruby Cup purchase, which included a donation. If you want a refund, your purchase is cancelled and so is the donation cup. Explained a bit more in detail: Ruby Cups are sold via our Buy One Give One model. So when you purchased your Ruby Cup, your purchase included a Ruby Cup donation to a girl in need as well. Our model is based on financial sustainability: this means that with your order you also covered the costs of the educational workshop and continued support given to the girls in the communities where we donate. If you just switch size, you have still paid for your purchase and hence also the costs of the donation cup, so nothing changes in this case. However, if you want a refund, the costs of the donation cup are no longer covered and therefore your donation is cancelled as well. Without financial sustainability, we would simply go out of business or be dependent on charity, so this is a core feature of our business and what allows us, together with you, to create social impact and improve lives continuously.

What are the benefits of using a Ruby Cup?

A Ruby Cup is a menstrual cup that comes with a generous handful of benefits that traditional methods just can’t offer. Here are just a few: *Eco-friendly: a Ruby Cup can be re-used for up to 10 years; *Affordable: because a Ruby Cup lasts up to 10 years, you’ll rake in long-term savings of more than 95% compared to disposable period products; *Less fuss: a Ruby Cup has 3 times the capacity of a super tampon. Depending on the heaviness of the menstrual flow it can be worn up to 8 hours. You have everything you need in one simple product; *Healthy: the Ruby Cups are made from 100% medical-grade, soft silicone and are free from plastics, latex, toxins and bleaches. As they collect, but don't absorb the menstrual flow, the vaginal flora stays intact; *Life-changing: we call it the ‘Buy One, Give One’ programme. For every cup we sell, we’ll donate one to a girl or woman without access to menstrual care product.

How do I know if my cup is inserted correctly?

When your cup is correctly inserted, you will not be able to feel it, and there will be no discomfort. Use your finger to push your cup higher or lower until it sits comfortably. Many women find that twisting their cup helps it to sit in the correct place, and that with a little time the silicone material softens with your body heat.

How soon after giving birth can you use the Ruby Kegel?

It really depends on the person, the labour (vaginal, C-section, single baby, twins etc). We advise that you discuss this with your doctor.

How far in the pregnancy can I start doing the exercises and when during pregnancy should I stop?

This would really depend on the person and the pregnancy: you should discuss it with your doctor.
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