How We Give
Buy One, Give One

Each time someone like you makes a purchase, we donate a Ruby Cup to a girl or woman without access to period care products.This simple act of giving is one that can transform a young woman’s life. Like you, she’ll also enjoy up to 10 years of safe, convenient, and fuss-free periods.

It doesn’t matter whether you buy your cup online, offline, with us, or with a Ruby Cup stockist, the Buy One, Give One promise is one we will always honour.


And it doesn’t stop there.

Breaking Taboos, Building Confidence

In many countries, periods are still considered an off-limits, taboo topic. This means that many young girls start their periods without knowing what’s happening to their bodies or who to speak with about it.

When you Buy One, Give One, you’re giving much more than just a cup. You’re giving women and girls access to educational workshops and mentorship, where they will learn about menstrual care and reproductive health, and how to use their new cup.

With the help of our partners, we have created a comprehensive curriculum, trainers’ handbook, and other teaching resources to enhance the success of our distribution and education programs.

The education we help provide dismantles dangerous and outdated beliefs about the female body, and enables women and girls to make safe and informed decisions about their health. Every woman has a right to receive this essential information, your donation will help them get it.

Sustained Support

It was never our aim to simply donate cups and then pat ourselves on the back for a job well done. It’s fundamental for us that each donation is always paired with education and ongoing support. To this end, we work closely with our partners to provide sustained support in the form of follow-up visits, peer mentorship, and the Ruby Cup champions program, all of which help provide support to our girls whilst they are learning how to use the cup.

Where We Give

Ruby Cup’s Buy One, Give One mission began in 2012, by giving menstrual cups to schoolgirls in East Africa. Less than ten years later, and we’re proud to say that the Buy One, Give One programme has donated 100,000 cups in 13 countries around the world.

Why We Give: Our Impact

At Ruby Cup we value accountability and transparency. That’s why we publish impact reports sharing the social and environmental impacts of our work, and outcomes you helped achieve.

We also value gender equality and empowerment.

Our partners report back that 80-96% of girls who have received a Ruby Cup will continue to use it.

Ruby Cup Champions in Malawi: Helping girls gain leadership skills and build confidence

In the Zomba District of southern Malawi, our partner PCI Malawi has trained a group of mentors and peer educators, who are referred to as ‘champions.’ These champions are adolescent girls from the community that already use Ruby Cups and want to learn how to support others. They hold frequent meetings with peers in secure spaces to discuss issues affecting them. In this way, Ruby Cup champions provide community safe havens where girls can go with any doubts or questions they may have.

The Ruby Cup champion program has demonstrated that it is not only the new cup users that benefit from having an expert to consult, but the champions themselves, who build confidence in their body fluency and role within their community. One champion mentioned the pride and gratification she felt knowing that she was the community member called upon each time a girl or elder woman had questions about menstruation. Another champion similarly shared how honored she felt to now be viewed as a role model.

Read more...

Providing menstrual kits to girls in Kenya: relieving the financial burden of costly menstrual products allows girls stay in school

In the Zomba District of southern Malawi, our partner PCI Malawi has trained a group of mentors and peer educators, who are referred to as ‘champions.’ These champions are adolescent girls from the community that already use Ruby Cups and want to learn how to support others. They hold frequent meetings with peers in secure spaces to discuss issues affecting them. In this way, Ruby Cup champions provide community safe havens where girls can go with any doubts or questions they may have.

The Ruby Cup champion program has demonstrated that it is not only the new cup users that benefit from having an expert to consult, but the champions themselves, who build confidence in their body fluency and role within their community. One champion mentioned the pride and gratification she felt knowing that she was the community member called upon each time a girl or elder woman had questions about menstruation. Another champion similarly shared how honored she felt to now be viewed as a role model.

Fighting the tradition of Chhaupadi in Nepal: educational workshops help girls gain body confidence and integrate back into society

In the Zomba District of southern Malawi, our partner PCI Malawi has trained a group of mentors and peer educators, who are referred to as ‘champions.’ These champions are adolescent girls from the community that already use Ruby Cups and want to learn how to support others. They hold frequent meetings with peers in secure spaces to discuss issues affecting them. In this way, Ruby Cup champions provide community safe havens where girls can go with any doubts or questions they may have.

The Ruby Cup champion program has demonstrated that it is not only the new cup users that benefit from having an expert to consult, but the champions themselves, who build confidence in their body fluency and role within their community. One champion mentioned the pride and gratification she felt knowing that she was the community member called upon each time a girl or elder woman had questions about menstruation. Another champion similarly shared how honored she felt to now be viewed as a role model.

Changing deeply-rooted perceptions about periods takes time and necessarily involves knowledge-sharing in order to provide comprehensive sexual and health education not only to those individuals that menstruate, but to the entire community. Only when communities can fully grasp what it means to have a period and how to manage it, will we see the normalization of menstruation, the dissolution of menstrual taboos, and true progress in women’s health and wellness.

If you’d like to become part of the Ruby Cup revolution, make the switch to a menstrual cup and Buy One, Give One now!