How We Give
Buy One, Give One

Each time someone like you makes a purchase, we donate a Ruby Cup to a girl or woman without access to period care products.This simple act of giving is one that can transform a young woman’s life. Like you, she’ll also enjoy up to 10 years of safe, convenient, and fuss-free periods.

It doesn’t matter whether you buy your cup online, offline, with us, or with a Ruby Cup stockist, the Buy One, Give One promise is one we will always honour.


And it doesn’t stop there.

Breaking Taboos, Building Confidence

In many countries, periods are still considered an off-limits, taboo topic. This means that many young girls start their periods without knowing what’s happening to their bodies or who to speak with about it.

When you Buy One, Give One, you’re giving much more than just a cup. You’re giving women and girls access to educational workshops and mentorship, where they will learn about menstrual care and reproductive health, and how to use their new cup.

With the help of our partners, we have created a comprehensive curriculum, trainers’ handbook, and other teaching resources to enhance the success of our distribution and education programs.

The education we help provide dismantles dangerous and outdated beliefs about the female body, and enables women and girls to make safe and informed decisions about their health. Every woman has a right to receive this essential information, your donation will help them get it.

Sustained Support

It was never our aim to simply donate cups and then pat ourselves on the back for a job well done. It’s fundamental for us that each donation is always paired with education and ongoing support. To this end, we work closely with our partners to provide sustained support in the form of follow-up visits, peer mentorship, and the Ruby Cup champions program, all of which help provide support to our girls whilst they are learning how to use the cup.

Where We Give

Ruby Cup’s Buy One, Give One mission began in 2012, by giving menstrual cups to schoolgirls in East Africa. Less than ten years later, and we’re proud to say that the Buy One, Give One programme has donated 100,000 cups in 13 countries around the world.

Why We Give: Our Impact

At Ruby Cup we value accountability and transparency. That’s why we publish impact reports sharing the social and environmental impacts of our work, and outcomes you helped achieve.

We also value gender equality and empowerment.

Our partners report back that 80-96% of girls who have received a Ruby Cup will continue to use it.

Ruby Cup Champions in Malawi: Helping girls gain leadership skills and build confidence

In the Zomba District of southern Malawi, our partner PCI Malawi has trained a group of mentors and peer educators, who are referred to as ‘champions.’ These champions are adolescent girls from the community that already use Ruby Cups and want to learn how to support others. They hold frequent meetings with peers in secure spaces to discuss issues affecting them. In this way, Ruby Cup champions provide community safe havens where girls can go with any doubts or questions they may have.

The Ruby Cup champion program has demonstrated that it is not only the new cup users that benefit from having an expert to consult, but the champions themselves, who build confidence in their body fluency and role within their community. One champion mentioned the pride and gratification she felt knowing that she was the community member called upon each time a girl or elder woman had questions about menstruation. Another champion similarly shared how honored she felt to now be viewed as a role model.

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Providing menstrual kits to girls in Kenya: relieving the financial burden of costly menstrual products allows girls stay in school

Benter Oyugi is from Nairobi Kenya, and has spent her life living in the Mathare Slum. She was one of the first beneficiaries of the mentstrual kits distributed through the Menstrual Health Management Program run by Ruby Cup and Femme International in 2012. 

When Benter was an infant, her father died, leaving her family in a very difficult financial situation. The average daily income for an unskilled labourer in Kenya is around $7 USD. One pack of pads, on average, costs $0.8 USD. This creates a huge financial burden for thousands of girls, women, and families in this region each month, and poses a particular challenge for girls like Benter, who come from single-earner homes.

The constant fear of not having enough money for the next pack of pads was very stressful for Benter. She tells us:

“Before, menstruation was something I did not even want to hear about, it was a very hectic time for me. Each and every month I was having so many problems, like, where will I get the money to get sanitary pads? At times I was forced to stay at home because of the menses, I was not able to go and do what my friends were doing so it was challenging for me back then.”

Like so many young girls living on the African Continent, Benter struggled every month to manage the consequences of unaffordable menstrual health products. Could her family afford a pack of menstrual pads? If not, should she go to school and risk the humiliating stigma of potentially bleeding onto her school uniform? UNESCO estimates that one in 10 schoolgirls in Africa miss school or drop out altogether because of her period.


Luckily for Benter, receiving the gift of a donated Ruby Cup and menstrual kit changed her entire trajectory. Whereas she used to dread her time of menstruation each month, using a menstrual cup has enabled Benter to stay in school and continue her education.  Benther now works as a menstrual health educator, teaching girls a sustainable solution for safe menstrual health management.

Fighting the tradition of Chhaupadi in Nepal: educational workshops help girls gain body confidence and integrate back into society

Chhaupadi is a form of menstrual taboo which prohibits Hindu women and girls from participating in normal family activities while menstruating, as they are considered "impure." This practice is especially prevalent in Western Nepal, and our NGO partner Be Artsy associates the upholding of Chhaupadi tradition with the lack of sexual and menstrual health education in that region. 

To support Be Artsy’s efforts to normalize menstruation and break down social taboos, we have collaborated with them on their plan to fight Chhaupadi and provide Nepali girls with access to safe menstrual care products.

As part of their four-step plan, we:

1) Hold sex education workshops for both male and female teenagers at local schools.

2) Provide educational workshops to all women in targeted communities on healthy and hygienic menstrual health care practices.

3) Give away Ruby Cups and provide support on how to use and maintain them.

4) Host participative photography workshops to help the girls use art to express and showcase how they feel about their periods and the Chhaupadi tradition, and what they would like to change about their experience.

Following these educational workshops, many participants expressed an increased sense of body confidence  which came with having a better understanding of the biological processes that drive the changes and cycles in their bodies. Many girls also felt better able to help other girls in the community understand their bodies, as well.

Participants that received Ruby Cups reported several different ways that Chhaupadi has changed for them since using the cup: because the menstrual cup collects their blood, they are considered clean, and thus many girls are now permitted to sleep inside the house,  eat vegetables, and drink milk.

Most exciting of all, our follow up conversations with our partner in Western Nepal revealed that 93.5% of Ruby Cup recipients were still using their cups!

Changing deeply-rooted perceptions about periods takes time and necessarily involves knowledge-sharing in order to provide comprehensive sexual and health education not only to those individuals that menstruate, but to the entire community. Only when communities can fully grasp what it means to have a period and how to manage it, will we see the normalization of menstruation, the dissolution of menstrual taboos, and true progress in women’s health and wellness.

If you’d like to become part of the Ruby Cup revolution, make the switch to a menstrual cup and Buy One, Give One now!