In many countries, periods are still considered an off-limits, taboo topic. This means that many teenagers start their periods without knowing what’s happening to their bodies or who to speak with about it. When you buy one and give one, you’re giving much more than just a cup. You’re giving another person access to educational workshops and mentorship, where they will learn about menstrual care and reproductive health, and how to use their new cup.
There’s No Impact Without Accountability
That's why we publish a regular impact report that shows you how your contributions create actual impact. Read our latest report:
For us, it’s not enough to just donate products. To help people feel empowered and manage their menstruation safely, it’s also paramount to offer education and ongoing support.
To this end, we work closely with our partners to provide follow-up visits, peer mentorship, and the Ruby Cup champions programme, all of which help provide support to our girls whilst they are learning how to use the cup.
Ruby Cup’s Buy One, Give One mission began in 2012, by giving menstrual cups to girls in school in East Africa. A decade later, Ruby Cup users from all over the world have donated over 139,000 cups in 13 different countries through their purchase.
More than 850 Ruby Cups have been distributed to frontline health workers across Europe and Kenya to allow them to live their periods with dignity whilst they work long shifts in difficult conditions due to the global pandemic.
Adapting Our Buy One, Give One Model to The Global Pandemic
At Ruby Cup, we’ve made responsible giving a central part of our company philosophy since day one. Not only do we donate a menstrual cup for every cup purchased, but we also ensure that every single recipient also has the opportunity to take part in educational workshops and mentorship programmes. Program participants learn how to use their new cup, and are also given information about menstrual care and reproductive health.
To ensure that our workshops and education programs are impactful, we work with local partners in every area where we donate.
We're so happy to share the following update with you because a big part of making this project happen was your Ruby Cup purchase and donation.
The goal was to improve the ability of female participants to safely manage their menstruation with a Ruby Cup and to improve knowledge and perceptions around menstruation in the community.
With the help of our partners, we have created a comprehensive curriculum, trainers’ handbook, and other teaching resources to enhance the success of our distribution and education programs.
Our partners report that, 6 months after receiving a Ruby Cup, between 80% and 96% of the recipients are using their cup.
Changing deeply-rooted perceptions about periods takes time and necessarily involves knowledge-sharing in order to provide comprehensive sexual and health education not only to those individuals that menstruate, but to the entire community. Only when communities can fully grasp what it means to have a period and how to manage it, will we see the normalization of menstruation, the dissolution of menstrual taboos, and true progress in women’s health and wellness.